July 28th - 2003
Everyday we are asked, "What does it take to have my website rank at the top of the Search Engineâs results?" Because of the popularity of this question, I wrote this FREE Online Course about Search Engine Submission and Optimization that is called âThe Insider Secrets To Being Ranked At The Top Of The Search Engines!â
Many people build great websites, yet they never make a profit online because their website cannot be found by the general public. I wrote this Search Engine Optimization course so that the average person, businessman, or web page designer would be able to utilize and understand all the Optimization techniques that Search Engine companies use to make their client's website rank at the top of the Search Engine's results, as we do.
Several people have told us that they have tried getting their website ranked at the top of the most popular Search Engines such as:
No matter how many times they have tried submitting their website to the Search Engines, they never have any luck being ranked anywhere near the top of the Search Engineâs results.
It is very important to read every part of this lesson. If you find you have made just a single mistake in your website, there is an enormous chance you will never have your website rank high in the Search Engineâs results. For example, if you only read Lesson #3 and then try to apply just what you learned from that one lesson to your personal website, there would be an overwhelming chance that you would not see any changes to your websiteâs ranking.
By analogy, if your car was without gas, then it would not be able to start. Likewise, if your car was without antifreeze then your car would overheat, and if you did not have transmission fluid, then your car would not be able to shift gears.
My point is, you need to read and follow all six lessons of this Search Engine Submission course if you expect to be ranked at the top of the Search Engineâs results.Now, letâs get started with Lesson #1 of the Search Engine Submission course.
Some website owners believe that submitting their website to Search Engines on a regular basis will make their website rank higher in the Search Engineâs results.
Many people will resubmit their website on a weekly or monthly basis to ensure that the Search Engines recognize how serious they are about marketing their site online and being ranked "HIGHER" in the Search Engine's results.
Other website owners have taken the step of resubmitting their website to the Search Engines to an extreme by resubmitting their website several times a day. These people believe this will "force" the Search Engines to recognize how serious they are about having their website rank higher in the results. This idea never worked and never will.
Some companies even sell "Automated Search Engine Submission Software" to their customers, stating:
The previous statement is untrue because in reality, it does not help rank your website higher within the Search Engines. Constantly resubmitting your website to the Search Engines and over-submitting the site will cause a red flag to occur regarding your particular website. This process is known in the trade as "Spamdexing" because you are in one sense âspammingâ the Search Engines trying to be âindexedâ in their database. In fact, they may even take action against your website and rank your website LAST on their list of web page results or even, in some cases, DELETE it from their database.
So, how do you know if you are submitting your website to the Search Engines too often?
Regardless of whether you are submitting your website to the Search Engines every hour, every day, every week, every month, or even every year, unless you are telling the Search Engines that you have made changes to your website, then you are resubmitting your website to the Search Engines too often.
Resubmitting your website to the Search Engines only helps you to ensure that they will notice you optimized your website and therefore, will take note of the changes that you made to your site.
The Search Engines will decide how high to rank your website in their results by such things as:
(These things will be discussed in greater detail in Lessons #2 â #6.)
In order to have your website ranked "HIGH" in the Search Engine's results you will need to focus on optimizing your website correctly. Then, and only then, will the Search Engines realize that you DO have an important website that DOES deserve to be ranked at the top of their Search Engine results.
Here at the Webpage Publicity Agency we use a software program that is known as Web Position Gold. Web Position Gold will automatically check your website and let you know the changes you need to make to your website in order for it to rank at the top of the Search Engineâs results. Web Position Gold will also automatically resubmit your website to all of the Search Engines for you by the press of a button whenever you update your website, or make changes to it. In addition, Web Position Gold will also monitor your website's ranking in the Search Engines and immediately let you know when your website is outranked by your online competition. Finally, it will inform you of what changes need to be made to your website to be ranked back at the top.
To find out more about Web Position Gold and how it can help you rank your website at the top of the Search Engineâs results go to:
In Lesson #6, we will discuss how all of the different Search Engines actually work, which ones work in conjunction with other Search Engines, and which ones you need to submit your website to first.
I want to make it clear that paying to be "Listed" in the Search Engines is totally different than paying to be "Ranked" in the Search Engines.
Some website owners are paying to list their website in Search Engine databases, instead of just submitting their website to the Search Engines for free. They think by paying the Search Engines to list their website for them, their website will be ranked much higher in the Search Engineâs results. Although this sounds believable, the Search Engines have never functioned in this manner.
Some Search Engines do their best to make the general public think that paying them to be listed in their database will accomplish more hits, a higher ranking, or a significant increase in their over all number of sales. However, paying to be listed in the Search Engines only means that you are paying the Search Engine to index your website in their database and nothing more.
Paying to be listed only verifies that the Search Engines DID find your website and that they DID list your website in their database to suggest to others. It has NO effect on how "HIGH" your website is ranked in the Search Engineâs results.
The only advantage to paying the Search Engines to list your website in their database is that their Search Engine will revisit your website on a daily, or weekly basis (instead of a monthly basis), to see if any changes have been made to your website. This is very beneficial to you because it allows the
Search Engines to determine if you have made any changes to your website that they need to take note of on a regular reoccurring basis.
At the Webpage Publicity Agency, we always pay for our client's websites to be listed in the Search Engines because we want the Search Engines to tell us as soon as possible if the changes we made to our clientâs website got their website ranked above their online competitionâs website. Simply put, we do not want to wait a month every time we update our clientâs website to find out if the changes we made to their site improved their ranking results.
Now, as for paying to be "Ranked" in Search Engines, this can mean two totally different things depending on if you are paying the "Search Engines" to rank your website, or if you are paying a "Search Engine Optimization Specialist," such as the Webpage Publicity Agency, to rank your website.
You see, paying to be "Ranked" by the Search Engines refers to paying the Search Engines to rank your website at the top of their results. In other words, a website owner would pay the Search Engine either a "Cost-Per-Click" fee (where someone clicks on your website through their Search Engine and you are billed for each click) or you are billed on a regular monthly basis to remain ranked at the top of their results. For instance, notice how I have asked Google to search for the Keyword phrase âweb page hosting.â
Also, notice the first two web pages listed in Googleâs results are both in BOLD? The reason that Google does this is to show the general public that these two web page companies actually PAID Google to be ranked in the top of their Search Engine results under the keyword phrase "web page hosting." They did not EARN their way to being ranked at the top of Googleâs results under "web page hosting" like âFortuneCity.com.â
A different kind of website Ranking System is a company known as Overture.com.
With Overture, you not only have to pay to be listed in their so-called "Search Engine", but Overture decides how high to rank your website in their Search Engine results by how much you are willing to pay them on a âcost-per-clickâ basis, and not how well your website was optimized for the Search Engines.
Being billed on a âcost-per-clickâ fee means that no matter how many times your website is visited by the same person over and over again through Overtureâs Search Engine, Overture will constantly bill you for every time the same person clicks on your website through their Search Engineâs results.
For instance, the last time I asked Overture to search for something that had to do with "Disney" their search results did not list www.Disney.comâs website as the first suggestion in their results. Instead, they listed www.Disney.com, as the 79th suggestion. The reason for this was because there were currently 78 other websites that wanted to pay a higher price to be listed under the keyword âDisney.â The businesses with the âhighest advertising budgetâ are listed at the top of Overtureâs Search Engine results instead of the websites that have the âbest informationâ on your subject. It would be better to think of Overture as a "Pay Engine" instead of an actual âSearch Engine,â as they are exactly like an online Yellow Page Directory.
As you can see, paying to be "Listed" with the Search Engines will not help your website rank higher in the Search Engine's results and paying to be "Ranked" is not the best answer either.
My intention of writing this course, âThe Insider Secrets To Being Ranked At The Top Of The Search Enginesâ is so you will be able to learn what it takes to optimize your website correctly-guaranteeing that it "EARNS" its way to top of the Search Engine's results without you having to spend a single penny in advertising.
When it comes to having a high ranking in the Search Engines, your web pageâs âKeyword Meta Tagsâ are one of the oldest tricks in the book.
Your web pageâs Keyword Meta Tags used to be the âkeyâ to having a good ranking in the Search Engineâs results. However, today they play just a marginal factor in your websiteâs ranking.
In fact, 99% of all of the major Search Engines are now ignoring your Keyword Meta Tag altogether and paying no attention to them at all.
The reason most of the Search Engines no longer read your web pageâs Keyword Meta Tags is because some time ago practically everyone was trying to cram in as many keywords as they possibly could. The Search Engines would refer to this as âSpamdexingâ and then either pay no attention to the web pageâs Keyword Meta Tag or often rank that particular web page LAST in their list of Search Engine results. Again, "Spamdexing" is SPAMMING the Search Engines trying to be INDEXED under as many different keywords as possible which have nothing to do with your website.
For example, below you can see what I am referring to by Spamdexing the Search Engines with too many words in your Keyword Meta Tag that have to do with âdogs.â
Search Engines are designed to find SPECIFICALLY what the general public asks them to search for. They are not designed to find the web pages that have the broadest description and the most keywords within their Keywords Meta Tag.
No one can be a professional Auto Mechanic, while being a professional Auto Dealer, a professional Auto Safety Engineer, a professional Auto Stereo person, and a professional Auto Designer. A professional is noted for their one or two specific talents. The same is true with your website and your web page's Keyword Meta Tag. You do not want to focus on every single keyword phrase that you can possibly think of that relates to your website. Instead you want to focus on what your website specializes in and the keywords that your customers are using to find your website on the internet.
It would be silly for us, at the Webpage Publicity Agency, to try and have our website ranked #1 in the Search Engines under every single word that had to do with âMarketing.â It would also be ridiculous for us to try and be ranked at the top of the Search Engines under every single word that had to do with âWeb Page.â This would be a bad idea because 99% of the general public on the internet that asked the Search Engine to search for âMarketingâ or âWeb Pageâ would be looking for other things that had to do with âMarketingâ or âWeb Pages,â and that did NOT relate to âWeb Page Marketing.â
My point is, you need to define exactly what your web page is about by using the keyword phrases that the general public is asking the Search Engines to search for when they are looking for your online business. Then focus on using every form of that Keyword Marketing Phrase within your web page in order to be ranked high in the Search Engines.
When we are optimizing a clients website for them and preparing to rank it high in the Search Engines, we always use a program known as Click Tracks to help us find the most appropriate Keyword Marketing Phrase for their website.
Click Tracks not only tells you what keywords the general public asked the Search Engines to search for when they found your website, but Click Tracks also tells you what pages within your website the public went to first and how long they stayed on each web page.
Click Tracks will also tell you how many customers came to your site from each individual Search Engine and if any of the Cost-Per-Slick Search Engines were actually effective for your online business financially or not.
Click Tracks will even keep track of all of your online banner advertising on other peopleâs websites telling you which sites are bringing in the most traffic to your online business.
To find out more about Click Tracks and how it can help you find the most operate Keyword Marketing Phrase for your online business go to:
is a lot of controversy over "Doorway
Some people refer to them as "Bridge Pages," "Portal Pages," "Jump Pages," "Gateway Pages," "Entry Pages," and several other types of "Page" names.
Regardless of what they are called, a âDoorway Pageâ is a web page that is specifically made to work in conjunction with the Search Engines to help them rank your website much higher in their results.
Doorway Pages are most often used by Search Engine Optimization Specialists as a âquick fixâ to get their clientâs website ranked up at the top of the Search Engineâs results instead of taking the time to optimize their clientâs website correctly.
A Doorway Page will most often be a web page without any frames, scripting, or coding of any type. It is usually just a plain, clean cut web page with maybe one graphic. For example, it may have your companyâs logo for identification purposes along with a link down at the bottom that says something like âTo enter our website Click Here;â as shown in the example below.
Notice how the web page above is very clean cut and has one graphic at the top with some very simple text for the Search Engines to read. The important feature is the hyperlink down at the bottom of the web page that reads <Click To Enter>.
It is assumed because Doorway Pages are simple for the Search Engines to read, being clean cut with hardly any graphics or complicated HTML coding, they allow your website to be ranked at the top of the Search Engineâs results. However, this is not the best way to get your website ranked at the TOP of the Search Engineâs results.
There are several disadvantages to having Doorway Pages built for your website. The first important one is if your Doorway Pages are ever deleted from the Internet or taken down by the person that built them for you -- you will instantly loose your high ranking in the Search Engineâs results.
Another disadvantage to Doorway Pages is they have absolutely no value to the general public. Therefore, the general public will never want to link to them, read them, or tell other people about them.
A Doorway Page is just another web page that is standing in the way by preventing your customers from being able to easily access your website and find out what your online business is all about. Frequently, I send clients to websites that have Doorway Pages. After visiting the website, they E-mail me stating how they went to that website but did not see anything on the website except a little bit of text, and that was all. In other words, all they saw was the Doorway Page and nothing else.
Having a Doorway Page is like having a major-chain retailer leave all of their products in their shipping boxes instead of unpacking them and displaying them on their shelves. If this were the case, the public would be discouraged having to open each shipping box to search for the merchandise they wanted to purchase.
Doorway Pages can be an annoyance to your online customers and put a bad image on your online business. Instead of building a Doorway Page to your website, it would be much more effective to correctly optimize your website.
The most serious problem with Jump Pages is that the Search Engines hate them and will not list Jump Pages within their Search Engine results.
The Search Engines will not list Jump Pages in their Search Engineâs results because they have learned that many people try to trick the Search Engines into believing that their web page is about something that it is not; for example, a pornographic website disguised as a computer business.
As you can see, there are many problems in using a Doorway Page in an attempt to have your website rank at the top of the Search Engineâs results. By correctly optimizing your website from the beginning you can avoid the many pitfalls of a Doorway Page.
I often tell students in my Search Engine Optimization classes that:
that is full of different commands and prompts that would make it virtually impossible for us to read the HTML coding.
Many of our clients paid their webmaster several thousands of dollars to build them a professional website out of Macromedia Flash which looks ten times more professional then their online competitionâs website. Yet for some reason, they can not get their website ranked anywhere near the top of the Search Engines results. Other people have come to us stating that they could not get their Macromedia Flash website listed in the Search Engines AT ALL. The Search Engines cannot read a Flash presentation like we can. A Flash presentation is like an online movie that is made up of vector images similar to a cartoon animation.
Search Engines only read TEXT within the HTML coding that makes up your website, instead of pictures or images. No matter how professional your Macromedia Flash presentation, the Search Engines will never be able to read your website.To have a better understanding of what I am referring to by building your website out of Macromedia Flash, go to:
Be prepared to sit back and relax for a few minutes as you wait for it to load. Using a 56K modem, it may take over 5 minutes to load!
Because balthaser.com is nothing more than an online Flash presentation, there is no general text for the Search Engines to read within their website except for their Title, Description, and Keyword Meta Tags (found within their HTML coding). This makes it almost impossible for the Search Engines to rank balthaser.com high in their results.
To prove my point, try this little experiment: try highlighting the text on their web page with your mouse or try holding down the ... âControlâ... key on your computer's keyboard and then hit the ... âAâ ... key on your computer's keyboard (this will "select all").
Did you notice there was nothing on the screen to select like there is on a regular web page?
We [email protected]@K at the text with our eyes, but the Search Engines can only READ the text from within your web pageâs HTML coding.
Now let us try a different experiment. Try going to www.WebpagePublicity.com and highlighting the graphics of our web page with your computerâs mouse (or hold down the... âControlâ... key on your computer's keyboard and then hit the ... âAâ ...).
Did you notice how there were actually graphics to select on the screen this time?
If you cannot highlight the text on the screen with your mouse, that means the Search Engines cannot read the text on the screen either. This is what you will experience when your website is built entirely of Macromedia Flash.
Another drawback to building your website out of Macromedia Flash is that if your customers do not have the Macromedia Flash Plug-In downloaded to their computer, they will NEVER be able to see what your website is about. The problem with this is not everyone has the Flash Plug-In on their computer and not everyone is going to go through the trouble of downloading the plug-in, especially if they have never seen your website before.
By building your website out of Macromedia Flash, it generally takes a LONG time for the Flash presentation to load. Normal websites load in three to five seconds over a 56K modem, but Macromedia Flash presentations can take anywhere from thirty seconds for small files to five minutes or more for larger files to load. No one likes to wait a long time for a web page to load, especially when they have no idea what your website is about.
For instance, my experience was that my friend told me to go to Balthaser.com; I thought that my computer browser had locked up on me. I tried closing the program down and then re-accessing Balthaserâs website all over again. After I had gone back to Balthaserâs website three times, and it still was not loading for me, I finally decided to shut down and restart my computer. I then tried re-accessing Balthaserâs website all over again, but it still did not load. Finally, because it was a flash presentation, I figured it might be in the process of loading, so I sat back and waited. After 28 seconds, over our DSL Internet access, Balthaser FXâs website finally loaded for me. The only reason I went through so much trouble to find out what Balthaser.com was really about was because my friend asked me to go there. Normally, I would never wait that long for a website to load. So remember, if your website takes longer to load than the general website, that could mean the general public may never find out about your online business.
I am not saying that you should never put a movie or a Flash presentation in your website because there is definitely power in a sales presentation video. But, your online businessâ information should be separate from your Flash Presentation. You should give the general public the option of reading what your online business is about OR watching an online Flash presentation about your online business.
You will not believe how many people think that it is important to make their website so it does NOT âScroll Up & Downâ in order to have a good ranking in the Search Engineâs results.
Scrolling has absolutely nothing to do with being ranked in the Search Engineâs results or having more sales.
Most people think that if a viewer has to scroll up and down he or she will not take the time to read what you have to say on your website. But, as for scrolling up and down, that is exactly what people are used to doing on the web.
Some webmasters believe having a short one page sales letter, which the general public does not have to scroll up and down, is the best way to sell your products or services. However, the general public is looking for DETAILS and INFORMATION about your online business; therefore they want to read everything that relates to your online business. Selling your products or service on the internet is totally different than selling your products or services through Bulk Mail, TV, or Radio commercials. People are searching for specific information about the products or services that you can potentially offer on your website. Therefore, a long detailed sales letter is more beneficial than a short simple sales letter for selling your products or services.
TV and Bulk Mail advertising only reaches 1 - 2 percent of potential sales. When the general public finds your website, it is usually a result of their searching for that type of website and having an immediate need for your product or service. You want your website to contain detailed information on your product or service; and an explanation of how it will satisfy their wants or needs.
Creating a "no scroll" website would not only contain very little information, but it could also drop your rankings in the Search Engines. This is because the Search Engines not only look at your websiteâs Title, Description, and Keyword Tags but they also look for good content on your web pages, just like everyone else. âBadâ or "low-quality" websites may have all the right keywords in their web page's Meta Tags, but do not have good content in them and Search Engines use this in their ranking standards.
By providing a good source of rich information on your website, it will naturally make the general public want to read your website, link to your website, tell their friends about your website, and revisit your website. This will help your site rank much higher in the Search Engineâs results because your site will receive many more hits and many more links than your online competitionâs site. Also, it is important to provide some sort of valuable information that relates to the products or services that your online business offers. All of these things will help your site rank much higher in the Search Engineâs results.
Many webmasters are âneat freaks.â They prefer to build their website out of frames, so each part of their website has its own little spot, which they believe will make their website rank higher in the Search Engineâs results. And, if this is what you believe, I hate to say it, but "YOUâ have been framed!
Building your website out of âFramesâ could make your website easier for the âgeneral publicâ to read and navigate through, but it makes it nearly impossible for the âSearch Enginesâ to read and navigate through. This means that the Search Engines may NEVER rank your website high in their results.The following picture is an example from my very first website which was designed using frames. My goal for using this technique was to give my site a more professional look.
Notice, there is a top frame to the website, a left frame to the website, and then the main frame to the website (the section that contains all of the text about myself). The problem with building your website in this manner is that even though this may look like ONE website to us, the Search Engines view it as THREE individual web pages that are all three linked together to make it appear as ONE website. This is a problem because whenever the Search Engines find your website and read what your website has to say, they will only see the TOP frame of your website and nothing else.
The top Frame of your website is going to be the home page of your website which will be identified as:
The second frame of your website is generally listed as something like:
The third frame is generally listed something like:
There is only a slight chance that once the Search Engines find the first frame of your website they will see the link to the second frame within your website. Then, within the second frame they might see the link to the third frame of your website. However, there is a 95% chance that the Search Engines will not list your website in their results. This is because there will be nothing valuable within the first Frame of your website for the Search Engines to index.
The Search Engines prefer to find good, rich, text within the HTML coding within the home page of your website (www.YourDomainName.com), instead of having to crawl to a second or third frame within your web page before they find out what your website is really about. For this reason, when I built my very first website out of frames, I could never be listed anywhere within the first ten pages of the Search Engineâs results.
In addition, if the Search Engines DID find the 2ndor 3rd frame of your website, the frame that contains all of the information about your online business, then usually it is the only frame that the Search Engines will index in their database. The following is an example of this.
Notice how the TOP frame and the LEFT side frame of my website are now gone. The Search Engines did not see a need to index those frames in their database because there was no valuable information within those first two frames for indexing. This is why the Search Engines only indexed the 3rd frame of my website resulting in the general public no longer being able to navigate through my website because the navigation buttons within the left frame were gone.
Of course there are ways to put special HTML coding into the frames of your website so that the Search Engines know they need to continue to the next frame of your website in order to read what your website is about. But if you use this technique, you are still making it much harder for the Search Engines to find your website on the internet and index it in their database. That is why whenever we are designing a website for one of our clients at the Webpage Publicity Agency, we always build their website out of Tables, Columns, and/or Rows instead of using frames.
A website made up of Tables, Columns, and/or Rows will [email protected]@K exactly the same as a website that is built out of Frames, except for the fact that your entire site will now scroll up and down instead of just one frame within the site scrolling up and down.Because Tables, Columns, and Rows do not effect your web pageâs HTML language, the Search Engines will now be able to easily read what your website is about and easily rank your website much higher in their Search Engineâs results.
Web page "Cloaking" is a special Search Engine "Identification Code" that is placed into your web page's HTML coding. Using âcloakingâ the Search Engines visit your website and are automatically redirected to a different web page (one that is full of keyword phrases), rather than the web page that the general public finds listed in the results.
The whole purpose behind web page cloaking used to be to prevent the general public from stealing your web pageâs HTML coding, then using it in their own website. This allowed them to have their website ranked at the top of the Search Engines, just like you did. Instead of Cloaking their website to keep people from stealing their HTML coding, they were Cloaking their website to try and have their website ranked at the top of the Search Engineâs results using the most general and most popular Keyword Marketing Phrases. This is why the Search Engines started reading ALL of the text on the web pages instead of reading only the text that is located in the Cloaked web page. Search Engines do this as their way of finding out EXACTLY what that web page is about before they list that website in their results. We at the Webpage Publicity Agency do not recommend Cloaking, or provide it to our clients, because it has become so outdated and many people have abused it.
Search Engines are not looking to send the general public on a wild goose chase by listing web pages that have absolutely nothing at all to do with their search. Instead, they are looking to suggest the most popular web pages that have the best content and are specifically targeted toward what the general public asked the Search Engines to find. If a Search Engine catches you Spamdexing, making them view a totally different Cloaked web page than your official web page, this could lead to a Search Engine never listing your website again.
Take Google for example. They not only list the web pageâs âDescriptionâ in their results (#1), but they also have a small section of actual text from the front page of that website (#2) to display to the general public in their results.
The general public can now see EXACTLY what a web page is really about before deciding whether or not to visit the site.
IMPORTANT NOTE: In Lesson #4, we will discuss why the 1st suggestion in Googleâs results above (www.math.arizona.edu) does not have an actual âDescriptionâ listed with it, yet the 2nd suggestion within Googleâs description does.
If you insist on using web page Cloaking with your website, to keep other people from stealing your HTML coding be careful to not make the web page that the Search Engines read be much different from the web page that the public reads.
Take a look at what some of the top Search Engine Executives had to say about a Cloaked website being listed in their Search Engineâs database:
Doug Cutting - Senior Architect for Excite.com:
Jan Pederson - Director of Spidering for Infoseek.com:
Paul Gautheir - Technology Officer for Inktomi.com:
Larry Page - Chief Executive Officer of Google.com:
The more Keywords you put within your web pageâs Title does not always help your website rank higher within the Search Engineâs results because certain Search Engines will only read a certain number of characters within your web pageâs Title. Notice how I stated "characters" and not "words." That includes all spaces, punctuation marks, symbols, and numbers, along with each individual letter.Below is an example of a web pageâs Title:
Notice when I went to www.Broken-Arrow.com, the text at the top of my internet browser reads:
This is the âTitleâ of that website.
Also, notice that in the example of Googleâs
Search Engineâs results (as shown below), Google
copies the text of Broken-Arrow.comâs
Title to use as the link with their Search Engine to
Because your websiteâs Title is the first source of English Text about your online business found within your web page (as shown below), and is the only source of text that is listed in BOTH the Search Engineâs results as well as on your website, it is very important to word your web pageâs Title in the correct manner.
I have helped a few clients that had two or three pages full of text about their online business all embedded into their HTML Title tag of their website. They made this mistake not knowing that the most characters a Search Engine will read within your web pageâs Title is 150 characters. Some Search Engines will only read a maximum of 60 Characters within your Title, but the average number of Characters a Search Engine will read is 70 characters.
Keep in mind when writing your web pageâs Title there is more to it than just picking words off your website to place in the first 70 characters of your Title. Your web pageâs Title must be compelling to the general public as well as the Search Engines. Therefore, you should concentrate on putting the Keyword Marketing Phrase that best describes your website within the first 70 characters of your web page's Title. Then you may add an additional 80 characters to your Title, because some Search Engines will read the full 150 characters of your Title.
It is true that the more web pages you have âLinkedâ to your website the higher your website will be ranked, but only to a certain degree.
First, let me tell you about the concept of Link Popularity. Link Popularity was made famous by Larry Page, the co-founder of Google.com, and he should be acknowledged for his innovative idea of using Link Popularity to rank all of the web pages within Googleâs results.
The following is a brief description how Link Popularity actually works:
Now, you might be thinking to yourself:
Well, I hate to tell you this, but itâs not that easy. The thought above will never work because all of the web pages that are pointing to the homepage of your website would all be listed under the same Domain Name.
[email protected]@K at the example below:
Therefore, the Search Engines would NOT count all those web pages as actual links to your website.
Now, you might be thinking:
At first, this may sound like a good idea, but this will not work either. The Domain Names that you have linked to your website would be ONLY Domain Names, and not actual websites.
The Search Engines search for actual WEBSITES found under a different Domain Name and count them as actual LINKS to your website. They do not count ONLY Domain Names, either Forwarded or Masked, as an actual link.
And nowâ¦ you might be thinking to yourselfâ¦
Sorry, once again it is not that easy because all of the websites that you build would be hosted by the same web page hosting company. This would mean that if you had 23 websites and 22 of them linked to your official website, the Search Engines would read all 22 of those websites (linked to your website) as just "one" link to your website because all 22 of them would be hosted by the same web page hosting company.
For example, if you had 32 links to your website on the internet, and 10 of them were hosted by AngleFire.com, 10 others were hosted by AOL.com, and the remaining 12 were hosted by EarthLink.com, the Search Engines would look at all 32 of those links as only 3 links to your website, and not 32 links. Actually, the 32 links are all hosted under 3 individual web page hosting companies, not 32 different web page hosting companies.
So nowâ¦ you might be thinkingâ¦
Once again, it is not that easy. When Search Engines give your website a Link Popularity score to decide how high to rank your website in their Search Engine results, they do not just look at the QUANTITY of web pages that you have linked to your website. Instead, they look at the QUALITY of the web pages linked to your website. In other words, if you are trying get a higher ranking in the Search Engines than your online competition and your online competition had 100 Links to their website, you could not simply create a higher Link Popularity Score by creating 101 links to your website. Most likely, the 100 Links that your competition has linked to their website would all have different levels of value to them depending on how many other websites those websites had linked to their website. The 101 Links that you created for your website would have no Links to them, therefore the Search Engines would not place any value on those web pages that you linked to your website.
Now finallyâ¦ you might be thinking to yourselfâ¦
Again, this is not so easy because the Search Engines do not count an âAffiliateâ or âAssociateâ link as an actual link to your website.
The identification coding that comes after your Domain Name, that is your clientâs affiliate tracking code that you assign to your online affiliates, tells the Search Engines that the general public linked to your website in order to make a profit, and not necessarily because they found your website to be a valuable source of information. Therefore, the Search Engines do not count an âAffiliateâ or an âAssociateâ link as an actual link to your website.
There are two ways to have a higher Link Popularity Score than your online competition. The first way is to create more value to your website than your online competition has to their website; and the second way is to personally contact a bunch of other websites and ask them if they would be willing to link to your website. For this reason, Link Popularity is so important to your website when it comes to being ranked high in the Search Engineâs results, especially considering it is out of your control.The general publicâs job is to grade how valuable your website actually is and how high your website should be ranked in the Search Engineâs results by deciding for themselves if they have the desire to link to your website.
At the Webpage Publicity Agency we personally help our clients get their website ranked at the top of the Search Engines results. We not only create something of value on their website that will make the general public want to link to their website - verses their competitionâs website, but we also use a program that is called Arelis.
Arelis is designed to search the internet for you and automatically find other websites that would like to link to your website for free. This will help you immediately start to have a higher Link Popularity score than your online competitors.
Arelis will also find all of the web pages that are linked to your online competitionâs website and send a personalized email to each one of them stating that you found their website linked to www.YourCompetitionsWebsite.com and you would like to find out if they would find your site interesting to link to also.
We have seen clientâs websites that had great Titles, Descriptions, and good Keyword Phrases in their General Text, but had no other web pages Linked to their website. This prevented them from ranking higher in the Search Engineâs results. Once we created a valuable source of information on their website, then ran their website through Arelis, within a few short days they had more links to their website than their online competitors. We made their website rank well above their online competitionâs website in the Search Engineâs results by using this simple strategy.
If you would like to find out more about Arelis and how it can help you make your website rank at the top of the Search Engineâs results then just go to:
How many times have you seen an online marketing company advertise that they can submit your website to thousands of Search Engines for you and bring thousands of customers to your online business?
It always surprises me how many people actually believe a website's ranking is based on the number of âSUBMITSâ to the Search Engines. Because of this misconception, so many people are purchasing the Search Engine submission software programs thinking that the more Search Engines they submit their website to, the higher their website will be ranked resulting in more customers. This HAS never and WILL never be the way Search Engines actually work. Software companies that advertise their software can automatically do all of the submission work for you (âWhile you sit back and watch the orders come rolling inâ) are not telling you everything that you need to know.It is true that Search Engine submission programs will automatically submit your website to hundreds, even thousands, of different Search Engines; but just because you are being LISTED with thousands of Search Engines does not mean that you are going to be RANKED near the top of any of them. You also have to ask yourself:
Obviously, they are not listing your website under:
If the main Search Engines do not allow web page submission software programs to work in conjunction with them, then what Search Engines would the web page submission program be listing your website under? Obviously, not the most important ones!
My point is, you never want to buy an automated web page submission program and expect it to automatically make your website rank at the top of the most popular Search Engines, as that will NEVER happen.
Your websiteâs ranking depends on how well you optimized your website by the keywords you used within your web pageâs Title, Description, and General Text, along with how many QUALITY web pages are linked to your website on the internet.
The only way that a Search Engine submission program can benefit your online business would be if you had already optimized your website correctly and then, resubmitting it to the Search Engines. Lastly, careful monitoring of your siteâs ranking is essential to keeping it up at the top of the Search Engineâs rankings.
The benefit YOU will get from using Web Position Gold, is it can automatically resubmit your websites to hundreds of Search Engines for you, once you have optimized your site. Web Position Gold also allows you to constantly monitor your website to make sure that your website STAYS ranked at the top of the Search Engineâs results where it belongs.
Web Position Gold will also automatically tell you when your website has been outranked by your online competition and what you need to do to your website in order to have it ranked back up at the top of the Search Engine's results.
In addition, Web Position Gold will resubmit your website to all of the Search Engines automatically once you have re-optimized your website. This way, you never have to worry about resubmitting your website to all of the Search Engines.
We are confident that you too can achieve high results with your website by re-optimizing your website with the same Search Engine Optimization tools and software that we use at the Webpage Publicity Agency, like Web Position Gold and many others.To find out more about Web Position Gold and how it can help your website rank at the top of the Search Engineâs results while carefully monitoring your websites ranking, go to:
I hope that Lesson #1 has been beneficial to you in explaining what it takes to help your website rank at the top of the Search Engineâs results.
If you would like to purchase the full version of this Search Engine submission course, that comes with a no questions asked - Life Time Money Back Guarantee - then go to:
If you have found Lesson #1 to be helpful to you then please tell all of your friends about us by placing a link to us on your web page. Just copy and paste one of the links below to your website:
FREE Search Engine Submission Course!